Partnerships

Iron Rose FC

Crooked Lane is proud to be the Official Craft Brew Partner of the Iron Rose FC.
May 17 is the Home Opener – Purchase Season and Single Game Tickets

Read about our partnership in the Auburn Journal

Iron Rose was established to become more than just a soccer team, but rather a community movement. The club will operate through a partnership with Roseville Youth Soccer Club – a community-driven, non-profit, volunteer-based club with over 4,000 youth players. Through the partnership, Iron Rose will launch comprehensive youth development programs as the club recognizes the importance of nurturing young talent.

Partnership Brew - Women of Iron

Tributary Whitewater

We are excited to partner with local rafting company Tributary Whitewater and play host as a meet up spot for several of their American River rafting trips. Because nothing pairs better than a craft brew with a day outside!

Did you just spend a great day on the water with Tributary? Post trip we invite you to stay and celebrate the day with a proper beer cheers! Let the good times roll on the river and beyond!

We’ve teamed up with Tributary Whitewater to create a beer to pair with white water rafting! Celebrate the rafting season with a crushable hazy IPA.

About Tributary Whitewater

Based out of California Tributary Whitewater’s vision is to create a sustainable and equitable reality where rivers are enjoyed and protected and families and friends can be inspired and challenged. Since Tributary started running rivers in 1978, they have expanded to include whitewater rafting trips on over 15 rivers on the west coast including American, Truckee, Deschutes, Yuba, Klamath, Trinity, Snake, Rogue, Sacramento and Owyhee Rivers, plus many more. Throughout the years Tributary has remained a family-run small business with the same passion for the river and the mission of leading others to experience it.

MTB Norcal

MTB Norcal was founded in 2017, and they are dedicated to building community, sharing the stoke of the sport, and supporting the trail system in Nevada and Placer County and beyond. They actively promote mountain biking for all ages and especially youth, providing financial assistance to decrease barriers to the sport. For their key fundraising event, we brew Dirt Daze! This Simcoe single-hop West Coast IPA is a smooth and citrus-forward seasonal we look forward to every year.

Throttle Therapy Motorsports

Throttle Therapy Motorsports is led by our good friend Andy Clark, the ‘Sultan of Stoke’, a longtime gearhead who has created something incredible and unique- a full service race support crew and high-end mod shop for thrill seeking Porsche enthusiasts. Andy also has tapped into the incredible vintage, custom and exotic car community we enjoy in the Sierra foothills. We have a longtime collaboration beer called Throttle Therapy, a crisp IPA with a lower ABV but high octane flavor.

Colwell Thundering Herd Ranch

As residents of the Sierra Nevada Foothills know, mandarins are kind of a big deal around here! We love to include mandarins in our offerings, and we rely on our good friend Rich Colwell of Colwell Thundering Herd Mandarin Ranch to source the most delicious mandarin juice to include in our mandarin beers, slushies and seltzers! You’ll find Mandarin Pale Ale on the beer menu year round, and Roaky Mandarina Hazy IPA in the fall when mandarin season begins.